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Case Study

Rossi & Co

A full e-commerce redesign — from brand identity to a custom WooCommerce build.

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Client

Rossi & Co

Industry

E-commerce / Skincare

Timeline

6 weeks

Role

Designer & Developer

The Challenge

The client's existing store was slow, difficult to manage, and didn't reflect their premium positioning. Checkout abandonment was high and the design felt outdated compared to competitors.

The Solution

I redesigned the full brand identity and built a custom WooCommerce theme from scratch — optimized for speed, mobile shopping, and a streamlined one-page checkout.

Technology Stack

WordPressWooCommerceFigma Custom PHPStripe
+64%

Conversion rate increase

1.2s

Average page load time

98

Lighthouse performance score

★★★★★

"Sakib rebuilt our entire store and our conversion rate jumped within the first month. Communication was excellent throughout."

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Emily CarterFounder, Lumino Skincare
Live Demo → View on GitHub
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